While talking about coffee, I want to share my review of the new Starbucks VIA™ Ready Brew coffee. At BlogHer and TBEX this year, Jennifer Miner (SoCalGal) of the Vacation Gals handed out samples. “Ready Brew” is the new marketing term for instant, but don’t think VIA™ is like other instant coffees. Packaged in small envelopes with three single serving tube-shaped packets or multi-packet boxes, the powder in the packet is mixed with hot water for a cup of coffee.
Yes. The compact envelopes and individual serving packets are easily tucked in nooks and crannies of suitcases, backpacks, or purses and carried through airport security.
All that is needed to make a cup of VIA™ is access to a cup and hot water. Most hotel rooms have a coffee maker which will make hot water. Free hot water is found in hotel lobbies, bars or anywhere tea is served. I also tested making the coffee with hot tap water and it made a good cup (even at our lower, child safe temperature setting).
How does it taste?
Good, strong and smoother than many brewed coffees. Even making a generous mug (10-12oz) both the Italian Roast and Columbia flavors did not taste watered down. With six ounces of water added to the Italian Roast, a spoon would probably stand up which I know is important to many coffee drinkers. Those taking their coffee black will notice the lack of tannins or tanginess found in brewed coffee which makes for a smooth cup. I added 2% milk and found it better than most road coffee and Starbucks’ in-store brew.
This is my opinion. I received free samples of VIA™ from a fellow blogger, not Starbucks. I was not asked to write a review and did not receive compensation for this review. (I did write this review in a Starbucks store, used their free wifi and took a couple of bags of ‘grounds for your garden,’ but I bought my own brewed coffee and fruit cup.)